About Stratiq
Built on the Belief That Good Decisions Are Learnable
Stratiq was founded in Bangkok in 2016 by a small group of strategists who had spent years working inside large organisations — and who kept noticing the same pattern. Talented leadership teams, under genuine pressure, making decisions in fragmented or opaque ways that left value on the table and eroded trust within the organisation.
The founding premise was straightforward: decision quality can be improved through structure, and that structure can be taught, practised, and embedded. Not through top-down mandates, but through careful facilitation and genuine engagement with the people doing the work.
Since then, we've expanded our work to include competitive intelligence and partnership development — areas where the same disciplined, evidence-based approach turns out to be equally valuable. Today, Stratiq operates from our offices in Bang Rak, serving clients across Thailand and the broader Southeast Asian market.
Our Mission
To improve the quality of consequential decisions made by leadership teams — through structured frameworks, honest analysis, and work that respects the complexity of real organisations.
Our Vision
A business landscape in Southeast Asia where organisations navigate uncertainty with clarity rather than anxiety — because they've built the internal capacity to think well under pressure.
Our Approach
We take the time to understand before advising. Every engagement begins with listening — to leadership, to the organisation's history, and to what's actually at stake. We then work collaboratively rather than handing down recommendations from a distance.
The People
The Team Behind Stratiq
A small, experienced team with backgrounds across strategy, finance, and organisational development. We remain deliberately small — it keeps us sharp and keeps our client relationships personal.
Nattawut Kritsanapong
Managing Director
Nattawut brings over 18 years of experience in corporate strategy and organisational design. He previously led strategy functions at two Bangkok-based conglomerates before founding Stratiq. He facilitates our Decision Architecture engagements personally.
Siriporn Phetthanong
Head of Competitive Intelligence
Siriporn leads our Competitive Landscape Mapping practice. With a background in market research and industry analysis across ASEAN markets, she has a rigorous, data-grounded approach that keeps our landscape reports honest and actionable.
Arthit Chantarakul
Partnership Development Lead
Arthit oversees our Partnership Development engagements. He spent a decade in cross-border deal advisory before joining Stratiq, and brings practical experience in structuring alliances across manufacturing, technology, and consumer sectors in Thailand and Vietnam.
Standards & Practices
How We Maintain the Quality of Our Work
Confidentiality Protocol
Every engagement begins with a mutual non-disclosure agreement. Client information is handled with strict discretion and never used for any purpose outside the agreed scope of work.
Evidence-Based Analysis
Our work is grounded in primary research, structured interviews, and verified data sources. We avoid speculation and clearly differentiate between what we know and what we're inferring.
Continuous Professional Development
Our team regularly participates in international consulting and strategy forums. We maintain affiliations with the Strategy & Innovation Institute (Bangkok) and the ASEAN Business Advisory Council.
Structured Client Feedback
Each engagement closes with a structured debrief. We gather candid feedback on process, deliverables, and outcomes — and use it to improve. Client satisfaction is reviewed formally at the end of every project.
Ethical Practice Standards
We adhere to the ethical guidelines of the International Association of Management Consultants (ICMCI). Conflicts of interest are disclosed proactively, and we decline engagements where independence cannot be maintained.
Data Privacy Compliance
Stratiq complies with Thailand's Personal Data Protection Act (PDPA) in all data handling. Client data is stored securely, retained only as long as necessary, and never transferred to third parties without explicit consent.
Our Values
The Principles That Guide Our Work
Stratiq operates in a field where advice is easy to give and hard to evaluate. Our response to that challenge is to take the quality of our own thinking very seriously — and to remain honest about the boundaries of what we know. When a leadership team places trust in us, we treat that as a meaningful responsibility, not a commercial transaction.
We believe that good consulting is collaborative rather than directive. The most durable outcomes come from organisations that understand their own situation more deeply — not from those who have simply followed an external recommendation. Our methods are designed to build internal capacity alongside delivering immediate value.
Thailand's business environment has its own rhythms, relationship norms, and institutional context. Our work reflects that — we don't apply frameworks designed for European or American organisations and expect them to translate without adaptation. Cultural and contextual sensitivity is built into how we listen, how we design workshops, and how we present findings.
Finally, we value restraint. We don't pursue engagements beyond our genuine area of competence. We're a focused practice and we intend to stay that way. If a potential client would be better served by a different type of consultancy, we'll say so — and if we can, point them in the right direction.
Work With Us
Interested in Understanding What We Could Offer?
An initial call costs nothing and commits you to nothing. We're happy to discuss your situation and be straightforward about whether our services are a reasonable fit.
Reach Out to Us