Client Feedback
In Their Own Words
"The Decision Architecture engagement was more useful than we expected. We went in thinking it would help with one specific decision, and it ended up changing how our whole leadership team approaches these conversations. The playbook is still on the table at our weekly meetings."
Wanchai Charoensuk
CFO · Manufacturing Group, Bangkok
February 2026
"Siriporn's team produced a landscape map that we immediately shared with our board. It was visual, well-sourced, and it gave us a shared language for a market we thought we understood — but clearly hadn't mapped as clearly as we should have. We've already booked the quarterly update."
Pornpan Lertchaianan
Managing Director · Technology Firm, Bangkok
January 2026
"We engaged Stratiq for Partnership Development when we were exploring Vietnam entry. The shortlist was well-researched and the engagement roadmap was practical — not aspirational. One thing I'd note is that the timeline ran a week over, but the team communicated proactively about it, which I appreciated."
Anuwat Thongprasert
CEO · Consumer Products, Chiang Mai
March 2026
"Nattawut facilitated a two-day offsite for our senior team during a period of genuine uncertainty about our direction. The process he used wasn't theatrical — it was disciplined. By the end we had agreed on a decision framework we actually trusted. That's not easy to achieve."
Kittisak Sriwattana
Group Strategy Director · Finance, Bangkok
February 2026
"What I valued most was that Stratiq didn't try to tell us what decision to make. They gave us a much better framework for making the decision ourselves. As a leadership team, that feels more sustainable than receiving recommendations from consultants who'll be gone in six weeks."
Natthida Phoomiphak
COO · Healthcare Services, Bangkok
January 2026
"The Competitive Landscape Map gave our marketing and strategy teams a shared reference point they hadn't had before. It ended some internal debates about market positioning that had been going on for months. Good value for what it cost and delivered faster than we expected."
Thanawat Chirathivat
VP Strategy · Retail Group, Bangkok
February 2026
Deeper Stories
Selected Engagement Snapshots
A closer look at how three engagements unfolded and what they produced. Details have been adjusted to protect confidentiality.
Decision Architecture · Financial Services · Bangkok
Resolving a Deadlocked Board-Level Investment Decision
The Challenge
A mid-size financial services company had been unable to reach consensus on a significant regional investment for over four months. The board held differing views based on incomplete information and incompatible evaluation criteria, leading to paralysis and internal frustration.
The Approach
Stratiq conducted diagnostic interviews with five board members separately, surfacing the unstated assumptions underlying each position. Over three facilitated sessions, a shared evaluation framework was agreed — one that made the criteria explicit and allowed the group to apply them consistently.
The Outcome
The board reached a clear decision within four weeks of engagement start. More valuably, the decision framework became a standing tool for evaluating future investment proposals, reducing the time spent on subsequent decisions by roughly 40% over the following year.
Duration: 5 weeks | Engagement: Decision Architecture | Location: Bangkok
Competitive Landscape Mapping · Technology · Chiang Mai
Reframing a Misunderstood Competitive Position
The Challenge
A software company believed it competed primarily against two or three large regional providers. Their pricing and positioning decisions were built around this assumption — but market share was eroding in ways that didn't fit the picture.
The Approach
Stratiq produced a Competitive Landscape Map covering 18 organisations across three market tiers. The research surfaced a set of smaller, locally-focused competitors that had been growing in the company's core segment — competitors that had not been on the radar.
The Outcome
The company adjusted its positioning language and introduced a new pricing tier within two months of the map delivery. The quarterly refresh arrangement has kept the analysis current through two subsequent market shifts. The strategy team now uses the map as a standing agenda item in quarterly planning.
Duration: 4 weeks | Engagement: Competitive Landscape Mapping | Plus quarterly refresh
Partnership Development · Consumer Goods · Bangkok + Vietnam
Building a Distribution Network in a New Market
The Challenge
A Bangkok-based consumer goods company wanted to enter the Vietnamese market without the cost and complexity of establishing a local entity. Finding distribution partners they could trust and structure agreements with had stalled repeatedly due to lack of a systematic approach.
The Approach
Stratiq ran an 8-week Partnership Development engagement — defining partner criteria, profiling 22 candidate organisations across Vietnam's key urban centres, and producing a shortlist of six with due diligence notes for each. An engagement roadmap outlined the recommended sequencing of outreach and negotiation.
The Outcome
The company entered initial conversations with three shortlisted partners within six weeks of roadmap delivery. One partnership agreement was signed within five months. The due diligence framework developed during the engagement was later adapted by the company for use in future partnership evaluations independently.
Duration: 8 weeks | Engagement: Partnership Development | Bangkok + Ho Chi Minh City
Credentials
Professional Affiliations & Recognitions
ICMCI Affiliate Member
International Council of Management Consulting Institutes — global standard for consulting ethics and professional conduct.
Featured Practice 2024 — Strategy Institute Bangkok
Recognised in the institute's annual survey of notable strategy consulting practices in Thailand.
PDPA Certified — February 2026
Full compliance with Thailand's Personal Data Protection Act confirmed February 2026.
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